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Director of Digital Operations
Mike Poirier
Meet Mike, the dynamic addition to our team at Creatorade. While he may be the “new guy,” his expertise in advertising, creativity, and technology is unparalleled. With over 25 years of experience, Mike has traversed roles from graphic and web designer to media buyer and digital advertising manager. His pivotal contributions led to the exponential growth of Acadia Broadcasting’s digital department and the inception of RoundTable, a digital spinoff brand, where he spearheaded the recruitment and management of an entire digital fulfillment team. Tasked with overseeing creatives, campaign ideation, and deployment, Mike ensured seamless execution while meeting objectives. His passion lies in leveraging technology to streamline workflows, ultimately enhancing customer experiences and campaign efficiencies. Mike’s dedication extends beyond his craft; he finds fulfillment in contributing to the success of small to medium businesses just like yours.
Creator Marketing Advisor, Saskatchewan
Ryan Boyko
Ryan has spent the last decade+ assisting over 1200 local businesses, brands and enterprise organizations increase revenue, fine tune sales processes and implement marketing strategy. Ryan takes great pride in understanding goals and problems alike with everyone he speaks with. Problem solving and connecting the dots to put together a specific plan that gives businesses alignment, confidence, clarity and most of all results on the execution steps that follow. With his passion and experience as a Sr. Leader in marketing and sales, Ryan will work tirelessly to build the premium strategy and relationship with those he works with. Nothing means more to him than your results and your experience.
Director of Revenue Operations
Brittany Friesen
Brittany has a proven track record of driving growth and innovation at one of Canada’s fastest-growing marketing companies. She works closely with the executive team and their departments to turn their vision into reality. She specializes in leading strategic initiatives, fostering a positive and productive culture, managing operational tasks, and contributing to creative problem-solving. She also leverages her extensive network of corporate connections to find the best solutions and opportunities for Creatorade. Brittany’s passionate about helping Creatorade deliver exceptional value to its customers.
Creator Marketing Advisor, Ontario
Ashley Weare
Ashley is a sales leader with a passion with over 10 years of experience in helping businesses and organizations grow revenue and reach their business objectives. She specializes in finding and filling the gaps in the customer journey, optimizing client marketing budgets, and facilitating campaigns. Ashley is a creative thinker and a collaborative leader who strives to deliver high-quality results for her clients.
CMO
Jamie Taylor
Jamie’s a veteran marketer that uses data to build strategies and high-performing teams that drive revenue. He sees marketing as a science that is continuously iterated and optimized upon through experimentation. He challenges his team, along with himself to show growth from project to project. Driven by innovation, Jamie thrives in high-growth environments and continues to build his career in the B2B local marketing space.
CEO
Doug Campbell
Prior to joining Snowbank Capital, Doug was the Chief Revenue Officer for Golden West Broadcasting where he beat peers by 30% through COVID and increased revenue double-digits each year. Doug was also the VP of Revenue at Vendasta, one of Canada’s fastest growing software companies. He led Vendasta to $40M in ARR. Through 2017, he worked as Director of Business Development in an Entertainment start up at Mosaic Place, where he was named one of North America’s Top 35 Under 35 Executives. Doug was eventually named Interim CEO during his tenure. Doug is a graduate of the Pavillion CRO School, attended the University of Regina & is Winning by Design Revenue Architecture Certified.
Chairman
Carter Friesen
Carter was the President and COO of Golden West Broadcasting, a 65-year-old media company with 75 brands and 400+ employees based in Manitoba, Canada. As COO, Carter led Golden West through COVID where revenue performance outpaced peers by 30%. Carter was responsible for all of the company’s M+A activity, with numerous completed deals. Carter started a marketing services division, Homefield, which accounted for 20% of the company’s local revenue in just over a year of operations. His experience with SMB’s started in Northwestern Ontario, where Carter was the general manager for a group of local radio stations and news websites. Carter graduated from Canada’s premiere business school, Ivey Business, in the top-quartile. In 2015, Ivey Business Review published his article, “Finding a Seat in the Connected Car.”
Creator Marketing Advisor, Alberta
Angela Bruce
Angela, the advertising wizard of Southern Alberta, has been sprinkling her magic on businesses for 15 years. With a treasure trove of creative ideas and a knack for all things advertising, she’s your go-to gal for crafting the perfect marketing mix. Whether teaming up with local creators or scouting out the ideal influencer, Angela’s got your back from start to finish.